Contemporary strategy analysis
Grant, Robert M.
Contemporary strategy analysis - 5th ed. - Estados Unidos Blackwell Publishing 2005 - 548 p.
Contents: --I. Introduction. --II: The tools of strategy analysis. --Industry analysis: the fundamentals. Further topics in industry and competitive analysis. Analyzing resources and capabilities. Organization structure and management systems. III: The analysis of competitive advantage. The nature and sources of competitive advantage. Cost advantage. Differentation advantage. --IV: Business strategies in different industry contexts. Industry evolution. Technology-based industries and the management of innovation. Competitive advantage in mature industries. --V: Corporate strategy: Vertical integration and the scope of the firm. Global strategies and the multinational corporation. Diversification strategy. Managing the multibusiness corporation. Current trends in strategic management.
Nuevos casos internacionales en profundidad, con un enfoque en los avances tecnológicos actuales; se puede utilizar junto con el libro de texto más vendido Análisis de la estrategia contemporánea o como texto independiente debido a su visión amplia.
9781405124089
ESTRATEGIAS
DESARROLLO TECNOLOGICO
INDUSTRIA
ANALISIS
658.4 / G762 2005
Contemporary strategy analysis - 5th ed. - Estados Unidos Blackwell Publishing 2005 - 548 p.
Contents: --I. Introduction. --II: The tools of strategy analysis. --Industry analysis: the fundamentals. Further topics in industry and competitive analysis. Analyzing resources and capabilities. Organization structure and management systems. III: The analysis of competitive advantage. The nature and sources of competitive advantage. Cost advantage. Differentation advantage. --IV: Business strategies in different industry contexts. Industry evolution. Technology-based industries and the management of innovation. Competitive advantage in mature industries. --V: Corporate strategy: Vertical integration and the scope of the firm. Global strategies and the multinational corporation. Diversification strategy. Managing the multibusiness corporation. Current trends in strategic management.
Nuevos casos internacionales en profundidad, con un enfoque en los avances tecnológicos actuales; se puede utilizar junto con el libro de texto más vendido Análisis de la estrategia contemporánea o como texto independiente debido a su visión amplia.
9781405124089
ESTRATEGIAS
DESARROLLO TECNOLOGICO
INDUSTRIA
ANALISIS
658.4 / G762 2005
